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2010 Hyundai Genesis Coupe - Got Seoul?

Jay Kim's '10 Genesis Coupe Shows Off A Slew Of KDM Goods.

2010 Hyundai Genesis Coupe Fender
2010 Hyundai Genesis Coupe Wheel
Wheels, Tires & Brakes AME TM02 19x9.5" +22 (f) 19x10.5 +22 (r) wheels, Cooper Zeon 2XS tires 235/35R19 (f) 245/35R19 (r), Brembo 4-pot calipers from Genesis Track model, RDD REBS brake rotors 380mm (f) 330mm (r), Goodridge brake lines
2010 Hyundai Genesis Coupe Wheel
Wheels, Tires & Brakes AME TM02 19x9.5" +22 (f) 19x10.5 +22 (r) wheels, Cooper Zeon 2XS ti

Jay wanted to showcase not only the aesthetic parts available in the Korean Domestic Market but also the Hyundai's performance capabilities. "When I first moved back to Korea after college," Jay says, "I noticed there were many more modified Hyundai's there than in the States and Canada. I built a 480hp Tiburon as one of my first KDM cars." The Genesis is a hefty car, weighing in at nearly 3,300 lbs, but the 3.8-liter V-6 mated to a 6-speed RWD transmission is more than capable of getting the Coupe on its feet. Upgraded with a pair of beefy GMS performance camshafts, a custom re-flashed ECU and the usual bolt-ons, this Genesis puts down nearly 320 hp to the rear wheels, and that's nothing to scoff at.

Power without control is never a good thing, so Jay paid close attention to the suspension tuning on his Genesis. The custom Luxon roll bar helps stiffen the chassis from inside, while Luxon strut tower bars and a rear subframe bar tighten up the footwork from outside. A set of Neotech LE coilovers were selected because of their wide range of adjustability and versatility for both street and light track use. "I would like to hopefully attend some local drift and time attack events this year," Jay says. The car sits on massive 19-inch AME TM02 wheels wrapped in sticky Cooper tires, and the brakes have been upgraded to factory four-pot Brembo calipers from the Genesis 3.8 Track model and have been paired with slotted race rotors from RDD.

Jay tells us the goal with the Genesis is to show the North American market some of the things it's capable of. Many of the brands might sound unfamiliar, and that's because a few of these companies specialize in KDM only. With the growing popularity of Korean cars in the performance realm, we can expect to hear these names more and more. Along with the expanding appeal of Korean cars to other world markets, we hope to see more Hyundais getting treated to the same kind of goodies their JDM cousins are used to. Jay and Seoulful Racing aren't finished with the Genesis, either; they're in the process of developing a supercharger kit, which should be available soon. As we know, the scene changes quickly these days, and cars like Jay Kim's Genesis Coupe are prime examples of how to stay on top of the game.

Worthknowing Car enthusiasts in North America who want to stand out from the crowd are used to the pains of importing rare overseas parts; pretty much every car brand (be they Asian, domestic or European) has different models and trims available for different world markets. KDM is no exception, and as a North American enthusiast you can expect to jump through similar loopholes to get your hands on rare KDM parts. But where would the fun be if it were easy?

  • 2010 Hyundai Genesis Coupe Full
  • 2010 Hyundai Genesis Coupe Engine Mods
    Engine Mods Injen cold-air intake, 7ism cat delete, after-cat exhaust; System Upgrade race headers, underdrive pulley, oil cooler; GMS performance camshafts
    2010 Hyundai Genesis Coupe Engine Mods
    Engine Mods Injen cold-air intake, 7ism cat delete, after-cat exhaust; System Upgrade race
  • 2010 Hyundai Genesis Coupe Rear View

Specs & Details
'10 Hyundai Genesis Coupe
Engine Hyundai 3.8-liter DOHC V-6

Engine Management Custom Seoulful Racing ECU re-flash

Drivetrain Stock

Suspension Luxon custom bolt-on roll bar, front frame bar, strut tower brace, rear subframe bar; Neotech LE coilovers w/ camber plates, Yaya polyurethane bushings

Exterior KDM headlights (w/ custom black bezel), KDM taillights w/ custom LED inserted, Seibon carbon-fiber hood, trunk; Luxon front radiator grille, M&S front lip spoiler, side skirts; Sequence-X carbon-fiber diffuser cover

Interior Bride Gias seats, custom Bride fabric door panel inserts, Takata 4-point harnesses, Nardi steering wheel, NRG quick release hub, DEFI oil temp, fuel pressure, water temp gauges

Numbers 315 hp and 296 ft-lbs of torque

Thanks I'd like to thank all of my people at Seoulful Racing in the U.S. and Korea, my wife and son, 7ism, Neotech, Sequence-X, Super Lux, M&S, System Upgrade, Luxon, Roadruns, WCF and Union forum members

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