Obviously, the biggest change is the exterior, which takes a few cues from the Mazda6 and RX-8, including a pair of stretched headlamps that join a massive central air dam flanked by comically large-side vents and sculpted fender flares. Even in person, the new 3's nose job looks like a Photoshopped Cheshire Cat rendered in sheet metal and plastic. Out back, Mazda's designers decided to err on the side of subtly, with a duo of deeply drawn taillights joining a subtle trunk-mounted spoiler (sedan) and a pair of chrome exhaust tips. The overall effect contributes to a dynamic shape that finally brings the Mazda's Nagare ("flow") theme to production. Naturally, the '10 model grows a bit, measuring in 3-inches longer than its predecessor, with a wheelbase (103.9 inches) that remains the same.
The minor tweaks continue inside, with a new set of thrones that boast taller seatbacks and improved thigh support, a redesigned instrument panel, and a stereo/multifunction display mounted toward the center of the dash near the windshield. Dual-zone climate control, a 10-speaker Bose stereo, Bluetooth, iPod dock, keyless ignition, rain-sensing wipers, and heated leather seats are all on the options list.
Motivation on the standard Mazda3 is provided by the same 2.0L four putting out 148 bhp and 135 lb-ft of torque. The S model drops the 2.3L four-pot in favor of a 2.5L mill that motivates the front wheels to the tune of 167 bhp and 168 lb-ft of torque. A six-speed manual comes standard and a five-speed automatic is available for those willing to let their left leg succumb to atrophy.
While the suspension setup carries over, the front lower control arms, bushings, and subframe have all been stiffened to provide better steering feel and cornering grip, while the back benefits from retuned shocks, a stiffer rear suspension cross member, and wider antiroll bar mounts.
Both the sedan and hatchback will go on sale this spring and expect the Mazdaspeed3 to hit retailers in early 2010, possibly packing the Ford Focus RS' 300hp, turbocharged, 2.5L five-cylinder.